022 – Anthony Trucks : The Shift Method

By October 7, 2020December 2nd, 2020No Comments

BCS 22 | The Shift Method


Former NFL player turned transformational identity shift coach, Anthony Trucks, is a serial entrepreneur with one serious superpower – the power to shift with shifting times to help people start attaining their most ambitious desires as quickly as this month. In this episode, he joins Brian Covey to talk about the Shift Method and how he teaches people how to use the power of their identity to reach their full potential. Anthony created Identity Shift, a company focused on helping people close their “identity gaps” that are responsible for their shortfalls in potential and lack of success. He then helps them upgrade how they operate by accessing their next identity so that the hard things become easy, which means more success in all areas of their life. It’s time to learn how to make shift happen in your life!

In this episode, you’ll learn:

  • The power of knowing your identity.
  • What is an ideal identity?
  • How the Shift Method can change your life.

Connect with Anthony:

Listen to the podcast here:

Anthony Trucks : The Shift Method

This is going to be a great episode. If you’ve seen the previews, you know my background with sports. I love having athletes on. It moved past that career where they were successful and you’re now making an impact. Anthony Trucks is doing big things. The guy has a podcast. I was looking at all the coaching that you have going. I was looking at the identity shifting pieces that you’re coaching people through 2020. We’ve gone crazy. People don’t even know what’s happening. There are a lot of stories and some of the things that we’ll probably unpack. How you’ve taken adversity and what some people would view as setbacks. You’ve built your identity and who you are now to make the most and a massive impact on the world. Outside of playing in the NFL and outside of doing all this cool stuff that people probably know you for. We’re going to dive into some stuff where they’re going to learn. They will be glad they tuned in and takes some things for themselves. Thank you for joining us.

I’m happy to join you.

I know you’re doing a bunch of podcasts. We were laughing before we got on. It’s back to back and it’s almost like this new world of podcasting, and how do we connect up with other people. We’re not traveling like we used to do to connect up with great people. I think it’s become easier. I don’t know about you. I’m connecting with guys like yourself that probably if we’d been going at full pace and we were traveling like we were, maybe it won’t happen.

I’ve found that I’ve had great connections and met new people. I’ve probably done at least on average ten podcasts a week over the past few weeks. It is fine because typically I’d be on a flight to a stage, on a stage or off the stage. The time is being used to reach more people as opposed to just an audience. I’m enjoying it.

I’ve seen these two camps out there. The people that have shifted, they’ve adapted and realized, “Whatever it is that I do to serve people or to make an income, I figured it out.” There’s the other camp that’s still fighting on either, “I’m not sure. I’m not willing to do it.” Before we jump into the content, let’s give them a little background, a little bit about your story. As I was researching beforehand, I was fascinated about your early upbringing and how you’ve gotten to where you are.

I’ll give you a Reader’s Digest quick little short version. My realm of work is identity and helping people upgrade how they operate to reach their full potential. It’s my focus. I do it in the realm of identity, which we’ll unpack. The reason identity is my thing is because life gave me a weird hand and it always threw me into situations of identity being this weird thing about to navigate. I was given away at three. I didn’t know who I was. I was a foster kid, bounced around and abused. A lot of weird things happened to me as a kid. When I was six years old, I got put into a family which is my current family. I grew up very poor. It’s an all-white family. I was the only black man. There’s that dynamic of identity. My mom got diagnosed with dementia when I was fourteen and was finally adopted.

I played football, which we always try something we want to do and I sucked at it. I walked away from it after a bit but ended up coming back and becoming great at it. I got a college scholarship. I went to college and I had a kid in college during my sophomore year. I don’t recommend anybody to do that. I met my real dad. I have these identities that are stacking and stacking. I don’t know how to navigate them all. I played in the NFL after college. NFL stands Not For Long. You get in, you get hurt, you get out. That was in my third year. I had this mash of crisis like, “Who in the world is Anthony without this football thing?” This is like if somebody graduated from college, sent a kid to college, lost a job, left the military or lost a loved one.

Mindset is useful, but you got to have the foundation of a self-categorization or an identity in that related area. Click To Tweet

You’re hit with these things that shut people down. They never come back from them sometimes. That was my journey of figuring out who I am. I broke my marriage after the NFL. I got divorced, bad dad, out of shape. I wasn’t anybody without the football thing. The business I started was tanking. Through the perfect storm of crazy, at one point, I didn’t want to be here. I’m like, “If this is life after football, I don’t want this.” It’s a natural feeling. I came out of it and figured out that there are a lot of things I had to do to work on myself. Even if I invested a ton of money at this time with tools, programs and all these different things to make myself better, it still wasn’t working.

I figured it out. I understood there was a special thing that successful people have that I didn’t have. It wasn’t just a mindset because I had a great mindset, but I was still faltering. After a while, I figured out. I fixed my marriage. I’m now happily married after three years of divorce from my high school sweetheart with three kids. It’s been an amazing and incredible marriage. I have an amazing business. I get to help people. I’m in shape. I get to spend time with my kids. I get to give back and help other people’s lives. It’s part of my life. Identity has been a phenomenal tool I use for people. It will make sense as we go through it to help them achieve their dreams. Identity can help you achieve your dreams if you understand it and then utilize it.

I’m sure people can go read in and see more of your story. It inspired me because too often we see the finished product for guys like you. They look at the highlights and they go, “Here’s the highlight reel.” They miss the things that were the character builder. You talk about the character builders. I love how you talked about this because I hear people talk a lot about mindset. You played in the NFL and I did the professional soccer thing. You have a great mindset, but there’s a difference between mindset and identity that you point out. As you share that, what are the differences? People always talk about mindset, but they never talk about identity.

A lot of people have phenomenal mindsets. I came out of sports like you. I first applied it to business and I sucked at it, but I had a great mindset. I’m married but I sucked at it, but I had a great mindset. The mindset has a definitive use. Don’t get me wrong, there’s a phenomenal strength to it. However, there are studies that have shown that if you don’t self-categorize with that mindset, the mindset is almost of no use. What happens is we have this mindset and we’re just a piece of fruit. The fruit falls off the tree and the fruit dies. We feel like we died like, “This sucks.” No matter what mindsets you have at all, like the mindset for a football player, it’s done.

If you go back and say, “I was never the fruit. I was always a tree,” that’s your identity. Who you are created that fruit. It’s saying, “I know how to be able to stick to it, have decisiveness and work hard.” It’s different to say, “I’m boxing. I’m a boxer.” The variation’s cue is when you can understand, how do I shift into not trying to be that thing but becoming that person. It turns into like a turbo on an engine. It flies. That’s where the differentiation is. It’s not to say mindset is not useful. It 100% is, but you got to have the foundation of a self-categorization or an identity in that related area.

Too often, we’ll see people that are strong-willed and like, “I’m going to muscle my way through. I’m going to fight all the obstacles there.” You’re onto something where I found the journey, especially for men, married businessmen with kids and former athletes, we’re wired differently. We learn from that competitive nature. How do you turn that into an identity? Many times, I tell this to myself, “I didn’t want to know more about Brian. I didn’t want to know all of the good and bad.” I realized that it’s okay to not be perfect. It’s okay to not have it all together. Do you see people struggle with their identity mainly as they start to uncover who they are? They pull the wounds maybe in the past to realize, “All this built me for who I am.” I see people want to leave their past and not bring in their strength.

BCS 22 | The Shift Method

The Shift Method: Identity can help you achieve your dreams if you understand it and then utilize it.


A lot of the work I do is not in a realm. Some people in my realm will look at it almost like a therapy. Let’s heal your inner child. Go find them a guru on a mountain top, sit with him and drink tea. I’m not saying there’s something wrong with them. I’m saying it facetiously, but that’s not what it has to boil down to because here’s the truth, we’ve all had this programming of who we are and how we operate years ago like 15 or 16. The world by that time had told you what love is, what jobs should be, what money should do for you. All these things were programmed like coaches, teachers, uncles or cousins. It was all there. We then start running our life like, “Why in the world am I not having success? I had some and I got to a certain level. I’m getting stuck right here.”

It’s like a computer and an operating system. The operating system runs the programs like I just described. If the computer operating system can’t operate it, then everything gets at the spinning wheel of death. A lot of people are waking up in 2020 with this hardware of a body, but they’re running software of like Windows 95. No one has upgraded. The problem is, you don’t have the ability to operate the way you want. I say operate because I want to make sure I make this point. If I want to be able to have people understand how identity equals success, it’s a simple linear process. Identity is in fact who you are when you’re not thinking about who you are. It’s your flow.

It’s your resiliency. It’s your fortitude in certain moments. It’s your execution, dedication, discipline and consistency. It’s how you do things and how you function without thinking about it. It’s like, “How can I get the flow?” I’m sure you do things where people are like, “How do you do that?” It’s like, “It’s just my normal Tuesday morning.” That flow and operation are what turns into your performance, how you show up. Your performance determines your success. That’s why when you watch Tom Brady playing football, they’d say, “How does he operate in that offense?” He operates in flow knocking them around. That determines his performance, numbers and score, which says he’s the greatest of all time.

What I want people to grasp is that those are the stages you got to go through, and the identity piece that we’re going to flow from. Realistically, when you can grasp that this is the area you need to work on, understand you can shift into it by tactically thinking about mindsets here, but I’m going to tactically architect this intentionally for the first time. It was unintentional before. Now you get to intentionally do it. That gives you a different power, then you don’t have to be an athlete. It’s cool to say, “I was an athlete. I got this. I was cast in this fire.” I get that and some people think, “I’m not an athlete though. How am I going to get this?” Their lives are in competition. You can go out and do a ton of things to learn the exact same lessons if not some that are better, by understanding how to architect what I call ideal identity and activate it in your life.

You’re right, we come from a sports background and sometimes we assimilate to that. I look at some of the great leaders and people that I’m surrounding myself with, especially during 2020. Some have no sports background. You’re very clear in that clarity of their identity and alignment up with their beliefs and all. You talk about that. It’s almost the journey that people have to commit to go on. You said the word intentional. In 2020, you had people that went through this and walked through life like life is happening as it should be. They didn’t say, “Here’s where I want to go. Here’s how I’m going to get there.” They weren’t intentional. Given everything that’s changed in 2020, regardless of what you do, your kids going to school or not, whatever it is, everybody’s world probably has had the most amount of change in 2020.

Things are burning literally in California.

When we’ve got our family down at the beach in Florida, they have tornado and hurricane stuff coming through. You’re dealing with not only just COVID and quarantine.

Politics, racial disputes and all this stuff.

I always love to hear from guys like you. You’re very intuitive. I can tell that you’re paying attention to what’s happening and behaviors. What did you observe with people during this? Let’s start with the ones that are thriving, the ones that are performing.

A lot of us in life, we have proactive shifts. My world is identity and when I say the word shift, what I mean is to shift into something. I hope you guys get it. The idea is a lot of us are proactive, “I want to lose weight. I want to be happier by being more free. I want to experience something. I want to quit my job. I want to get married. I want to do this proactive thing.” The world then says, “Here’s something,” and you’re now in a reactive position. You’re on your heels. Some people keep stumbling backward. Some sink their hips, plant that foot and get their stability back. If you think about that visual, someone took an action. They didn’t go like a leaf in the wind and said, “I’m going to act against this.” That’s the big key. I tell people, “What you create creates you.” A big thing to write down.

Identity equals success. Click To Tweet

Another statement I tell people is actions and suffering. The action I take and the suffering. A lot of people are like, “Why? What’s the point?” Because when you create something, I look at it like how I like you to become that person. How do I get you to try to do the things that person does? At some point, it’ll be overwhelming and too much willpower. You will give up because you don’t identify. You haven’t categorized yourself as that person. You’ll stop and you’ll make a good excuse like, “That’s not who I am anyways.” My thing is, how do I get you to categorize? How do I get you to become that person the way you do it?

The way that people are succeeding is they may have consciously thought in the past when they were in trouble sometimes and they did something. The reason they did this is because when you start creating, it is an ugly process. I’m sure Michelangelo, while creating David, had a bunch of blisters. His hands and shoulders hurt. He’s probably had some long nights in the Sistine Chapel. He probably got vertigo up there. Who knows? The creation process is long and arduous. Nobody goes through that and invest that time without a return. When I’m investing up the time, that return is who I am. When it’s who you are, you show up differently.

When I was a kid, I had this imposter syndrome, which a lot of people have like, “I’m not that. I’m not this.” When I started training for football, my teammates were like, “Dude, you suck. Why are you lifting weights? What are your running routes for? What’s the point?” I kept going. I would lift the weights. I’d run the routes. I’d throw the ball in the air. Every day I got more and more stronger, faster and powerful athlete. I showed up the next year. I was a monster like, “I’m going to catch this ball and you’re not going to catch it. I’m going to tackle it. You’re not going to tackle.” I was fighting for what I deserved. The crazy part is because people are not creating, they don’t think they deserve much. They are fighting for what they deserve, but they’re fighting for far too little. It’s not a matter of what I deserve now, but what have I earned in the background when you weren’t watching. That’s the creation process.

It’s stepping back up to the plate and hitting the ball again even though you struck out ten times. It’s feeling the pain of the fact that you suck. What’s unique is those who step back up, they intuitively have something they know now that makes it a little less pain, a little less failure, a little bit less. They kept stepping up, whereas you walked away and made excuses, “This COVID hit. This is all craziness.” Those people that said, “I’m going to keep it in the pan,” what they do is they get to zero pain, and zero pain is not zero, it’s joy. It’s like, “I’m killing it now. Look at me. I’m loving it.” There’s a difference to it. The difference between people who are succeeding and those who aren’t succeeding is the ones who went, did something and created a new version or a new upgrade to their identity.

I love how you went through that because too often, we don’t think about the creation. It’s dreaming like, “Who am I? Who could I be?” I’m always trying to figure out like, “What is my potential?” I believe like you and I both, we haven’t figured out yet what is our best version. I’m trying to be that person but the reality is I know tomorrow I need to be better than I was today. How do I get there? You were talking about leaning in, getting your hips in and all those things. I think about the sports analogy. How do people take actual action towards that? If they’re reading going, “That sounds awesome. I want to create this better me. I was stuck.”

It’s like in football. I played football and you played soccer. There are specific biomechanic positions we’re taught of how to change direction, how to move and how to run. We’re taught how to take the action. Unfortunately, a lot of people aren’t taught how to take the action. You hit it dead-on. The thing is you got to go and do some specifics like tactical work before you try to get into the flow. There’s a process I called the Shift Method. It’s mine. It’s trademarked it and a very specific thing that works. I got Amazon execs in the company that I’ve worked, down to moms and dads who want to work on their marriage. It’s a simple process but it’s difficult to do. It’s fun at the same time because you understand why you’re doing it.

See, shift, sustain, those are the three stages of the Shift Method. Shift is the stage most people jump into. They just start doing work. It’s like, “I’m going to do some work. I’m going to do some things.” It’s like, “What?” “Brian did his thing and I’m going do what Brian does.” That works for Brian. That’s why he has success. Does it work for you? This is the thing where most people struggle. I forced them to go back to the previous stage because what we all do is, we climb a ladder that’s leaned against a building. We get to the top and huff and puff. We’d look up the top and go, “It’s leaned against the wrong building,” so I got to go back. What I tell people is, “We got to figure out what you need to work on.”

BCS 22 | The Shift Method

The Shift Method: How you actually show up your performance determines your success.


Most people want to do it in private. They don’t want to have anybody see them sweat, but I find the only way to have great success is to involve other people. Here’s what happens. You start understanding what the true work you should be doing is. How do you take the action? Figure out what action to take first. It’s not hard for me to say, “Go do something.” I could easily tell you that. The problem is you don’t have faith that it may work out because you don’t know if it’s the right stuff. Maybe some guy you don’t know told you, “I have this process where I make you go back and look at all the things that got you here in the first place.”

All the things that you may have been what I call the Pinky Finger Power. Things are insignificant but super strong. It’s the strongest part of your hand. When they find that out, now I give people the ability to do the work that we’re going to do. Sometimes it’s less work, but it becomes better results. The first thing to do of all these things is realize you got something you got to work on. We got to figure out what it is. A lot of it is going to be stripping down that ego you got that’s protecting the bad part of your identity.

The ego ties back when you’re talking about the imposter. I had a coach who tells me to unpack that one. It was a breakthrough for me. It was like, “Why do you listen to this imposter’s voice? This is you telling you can’t do something. It’s making you less of a man and less of a leader. Why are you listening to that person?” Once I became aware of it and recognize some of the patterns that were happening, it was freeing. It was taking ownership of that and going, “That’s who I am, now what?”

Everybody has it. It’s normal. You should have the imposter feeling when you’re trying something you haven’t done. The thing is just because you feel that way, it’s the identification that we have. It’s like, “I’m not that person. It’s inherent. I’ll never be that person. I don’t want to go out there and do that,” or it’s like, “I’m not that person. How do I become them? They weren’t born that way.” This is the perspective switch. We called it the growth versus fixed mindset for that area. Once you start to understand like, “It would make logical sense for me to feel like this since I haven’t done this. I’m in the right place. Let me keep going.” Whereas most people say, “That’s not who I am. I don’t want to get outed for not being that. I’m going to tuck back. I’m going to be quiet.” I’ve had clients tell me, “I want to wait until I’m good on the video to start posting videos.” It doesn’t work that way. You got to do that. You get feedback and then you get better over time. If you get that logic, it’s natural and normal to feel like that. If you’re feeling like that, you’re in the right space.

You’re talking about doing ten podcasts a week. You hear people all the time like, “I want to get better at communication. I want to get better at this.” That was one of the reasons why I even launched this show because I want to make an impact. Two, I recognized there were skills and areas of my life that I need to get better. I could watch other people’s podcasts or I could lean in and be involved, and learn from people. Those are some of the tactics that you see that correlate as I was listening to you talk through it. Pick those actions and make sure they align up. You do them and recognize them. I knew I was going to suck at it in a while. Still, there’s a journey to improve. That’s why you watch these other guys we talked about. We see their finished product. We hear them. They got some things they figured out, but they’re all dealing with something.

They want to address it. That’s the problem. Now you’re working all around. You’re cleaning up the room, which not taking the stinky fish out of the vent. It sounds good but that room could look as clean as you want. Nobody’s going to come to sit on that couch.

They’re not coming in there. I know you’re a dad, a husband and all this stuff balancing. You’ve got three kids like me. How are you navigating through this as a fellow father, husband and all this stuff? Kids for us, they went back to school in person, which is another shift as we go through. How are you managing through that and finding that rhythm in that flow state again? It feels like we change every time.

My life runs very smoothly. It’s not that I don’t have problems. Don’t get me wrong, I got things I deal with that are like dumb headaches. I teach people how to do this. Therefore, I probably should have it mastered it to an extent for myself. I have a very specific way I think through my life at least four weeks out from where I set. Some people will call it productivity and it sounds good to call it that. I’m very productive, organized and structured. I do block time. It’s not only about productivity alone because I can have a very specific schedule that says, “Do this.” How many people do you know that have a planner and don’t know how to plan or have a plan and won’t execute the plan? What happens is we always have these things that take place.

This is a formula I used within my coaching. It’s called the HARD Way, Habits, Actions, Reactions and Drivers. Why am I doing all the rest of this stuff? Within that, the way that I focused on operating is very key. I look at, what is it that I’m trying to accomplish? The problem is people operate far below the level their dream demands them to. They got a dream, but they’re not operating in a certain tick. Once you’re operating, you can change it wherever you want. It’s going to flow. What I do is I have a very specific way where I look at my life and I say, “Here’s what I do. Here’s when I do it. I don’t adjust it and I stick with it.” There are specific habits I have that are put in place. It has adjusted based on my kid’s schedule and what they’re doing, but I still have them and I adjust them.

I then had the actions I take. There are big actions that scare me, but I’m aware they do so I do them. It’s a very specific way that I do things. A big one that many people forget about is I want to plan how I react to things. I can’t just be in an emotional space because some people are very capricious, which means I can be up and down. You can’t take back those minutes sometimes. Sometimes you can’t take that moment. I’m very keen on, how do I react to something? What’s my initial fortitude at the moment? Why am I doing this? I always anchor back to, what’s my day looks like? Why am I doing this? Why am I in this show with Brian? What are the reasons?

Identity is who you are when you're not thinking about who you are; it's your flow. Click To Tweet

When I’m always anchored to those things, I’m not a leaf in the wind. I did this exercise called roots and fruits with people. There are five roots and five fruits that come from the five roots being in place. What’s unique is it’s a metaphor for the tree that we are. I talked about a tree falling off and you’re the tree. When the winds of life come blowing, some trees get tossed into the next town but mine stays. I’m that lone tree with all the buildings blown around. That’s me because I know how to navigate, manage and operate so the roots stay deep. They stay in place and they produce great fruits. For me, it’s a matter of getting clear on, who is it that you want to be?

People tell me, “I’m overwhelmed and maximized interchanging.” I said, “What’s your dream.” They said, “I want to this and that.” I said, “There’s a person who has those things living that life.” “Do they get overwhelmed with what you’re saying you’re overwhelmed with right now?” They pause and take a beat and they go, “Okay.” It’s a realization of like, “I got to operate a little bit differently,” and then we lean back in. When you start realizing what that is and start leveling up, anything can go crazy right now. I’ve had a lot of crazies, but anything goes crazy. If you understand how to have it practiced for focusing on how you’re operating, you’ll always continue to perform at a high level.

That is something to put the visual. I think about that tree you’re talking about. I’d love to hear you expand on this, you talked about your programming or thinking about how you’re going to respond to certain situations. How many times do we see people that they just respond and how they respond is like, “I’m in the moment?” What if there was a better way to respond and recognizing those triggers? How do you program in those responses? I do see that’s the difference between highly successful people and we know we’re around them, and the ones that emotionally they get blown that way.

They’re chasing things and are not able to stick into a groove. They just, “I got to change. It didn’t work. Let me toss the whole thing and start again.” A lot of it comes down to when we do the architecture process. Where I help people design their ideal identity is six core areas. I have them do research as a process. What ends up happening is I take a look at the core drivers and I said, “How do I want to design this person?” Part of it is looking at other people and seeing what do they do. When hardship happens, how do I handle it? When you know something good happens, how do I operate? What you do is you go through the process of putting that in place. When life happens, things happen and you analyze it. It’s like sports. I played football. In a week before a team, we’d play the same play over and over. I would react differently and eventually get to the groove of it. I get yelled at and it messes up. You can’t think, “I’m going to do it and if I mess it up, it’s never going to work.” It will work, but I got to plan it. The more I do it and then focus on the fact of, how do I respond, you do it better. This becomes a practice for all areas of life.

I have things that come in business, my kids, my wife, my working out, weird stuff in the world, bills and companies I deal with. Those things happen. I look at this big thing too as, how do I want the next moments of this life or relationship to be? I want it to be good. I want it to be funky. If I think about that in the moment of reaction, it’s not what’s going to feel good for me right now, but what does this moment need to have that be a pure reality? Oftentimes, it’s in complete opposition to how I feel. I’m like, “I got to apologize. I messed up. I want to, but this moment needs that to take place,” so I do it. Those are some of the aspects, but we have things we could get down to like, where are the areas of life that you consistently can find yourself being triggered? “I’m triggered here and here.” How do you typically respond? “I don’t know.” Let’s think about it. What happened at this moment here if we go back? “This happened.”

Let’s think about what should happen when they do this and do this. We then have it triggered in place. That’s the plan, and then the life happens again and they don’t do it. What happened? “This happened.” Try it again. In this next moment, breathe a little bit. Whatever we worked through it. Eventually, they operate that way and they don’t even think about it, they just do it. If you want to know what the good thing to do is, because the majority of people that are in this world are not happy, unfortunately, based on statistics, I’m like, “What would blow this person away with the response I’d give them?” Based on what they’re going to do to me and what they’re doing, what can we do that make them stop in their tracks and be like, “This dude is a little bit different?” I typically err to that.

At the moment when your ego takes over, you feel like you’re being wronged and erring on the side, that’s not even the golden rule. It’s like, how would they be overwhelmed and wowed when Anthony responds that way like, “What’s happening.” I’m sure some people would love to know and some of the readers, what’s your normal routine look like? You seem disciplined. You got that background. You’ve done your homework. You’ve got some things that you’re trying to manage a lot of different areas. Do you have a consistent routine or a flow that you’re like, “This is my ideal day. This is what it should look like?”

I do and I take it back to how I plan it. I have this called GPS plan. I made it for myself and then ended up getting it created for other people to buy it too. It closes out up to four weeks. I have sticky notes that I put it here in specific areas. What I do is I have a list of what are the things that must go into my week every single week. It’s a checklist in Evernote. Every time I sit on a Sunday, first you structure out four weeks, and every week you add a week. What I have in there are certain things that are my morning routines. What am I doing live streams? What am I creating content? It’s like certain dates of what I’m going to create content that will go out in a month from now. These things get put in place. What happens is when a lot of people have a bunch of projects and they’re trying to have all of them get done. What they’ll do is they’ll carve out time for something. They’re like, “I’m going to work on this project today,” but they haven’t carved time for the rest of them.

BCS 22 | The Shift Method

The Shift Method: The difference between people who are succeeding now and those who aren’t succeeding is they’ve created a new version or a new upgrade to their identity.


They don’t know when they’ll get it done. There’s a crunch time. They’re working on project A, but projects B, C, D, E and F are all in their head still. I’m on A, and I never get A accomplished. I come out of that, “I didn’t get anything done.” They haven’t properly deconstructed what that project is going to take. If it going to take ten hours, I’m like, “I’m going to do it in two.” “You’re not bill. You had to do a little bit more.” Part of my process is I put life in first so I have time with my kids. I’m taking them to school and I’ve got dinner. I’ve got football practice with my son. We go to the field and play a little ball around. I have my workouts. I highlight the areas that are project space, when I can work, when I’m doing things. What I’ve done is I’ve taken the main projects that I have to get done. I put them on a sticky note. If they come up as new ones, I look at how many hours does it take? I’m going to hour 2 of 5, 3 of 5, next page 4 of 5. That will give me a week ahead of when the due date is or the next project.

They get put in and what I’m doing is looking at where can something fit. If for some reason something big comes up, I know where I can take something off and move it around. But I’m operating in a specific way that allows me to like, “As long as I can stay dialed into this schedule, my life will run and it’ll be amazing.” Moments happen and this is where the ability to be in the moment, handle the motions and handle the flow. If something pops up and I divert my attention, this gets thrown off. I got a wrench in it. The one thing I know is when I get through my day and I’ve got everything done on that sheet of paper, I feel good. I can sit there and hang up with my kids. I’m not going to worry about anything else because I know everything’s going to get done when it’s supposed to get done. I look like hanging out, but I got a ton I get done. That’s the key to my operation when I have certain things when I work out and do everything. It’s not about what is in your day, but when it’s in your day,

You’ve covered many things here that I was excited to unpack with you. We could cover a whole slew more. For me, thank you because you’ve added value to me. There are things that you got me thinking. I know as people read back, they’re going to be able to apply things from this show to their life now. I always love to make sure we get people plugged in. How can they find you, hear more from you, and make sure they’re following along in your journey? There are lots happening and lots of value you’re adding.

You can go to Instagram, LinkedIn, YouTube or wherever. Send me a message. My main focus was I teach people specifically how to triple their level of how they operate, to become the person who operates in triple the speed you do. If anybody is interested in that and you want to find how to take all these things that I want to get done and operate that next chick, and then find a way to do it with less stress. That’s what I do. Find me on those platforms, send me a message, and I’ll gladly plug you in to where I can help you.

Who doesn’t want to be able to do more and optimize that with less stress?

I seriously do these things and it’s a blast. Whenever you get to the point of success, it feels like it’s second nature to you. That’s a different level. That’s where I feel like there are things that I choose to do and don’t choose to do, but it flows.

That’s what you want and it exudes. Thank you for spending time with us. This is what I was looking forward to. The energy you’re putting out there and the value you’re adding, we look back in 2020, it’s like, who did we connect with? How much did we learn? What was the value we brought back to the world and other people? There are a lot of us that we’re going to look back and you’re going to be one of those guys that made an impact on me, and the people that I’m around. I can’t wait to see where this goes.

Zero pain is not zero. It's joy. Click To Tweet

I appreciate it. Thank you.

I know you’ve got a ton of stuff happening. We’re always trying to add value. Make sure that you like, subscribe, leave comments, and follow along on the podcast as we bring guests like Anthony on. You’re going to want to read it back if you didn’t catch everything and make some notes here. Make sure you let us know of any future guests that you want on. Keep crushing it out there. I appreciate you and your loyalty. Make it a great one. See you.

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About Anthony Trucks

BCS 22 | The Shift MethodExperienced President with a demonstrated history of working in the health wellness and fitness industry. Strong business development professional skilled in Athlete Development, Coaching, Sales, Football, and Event Management.

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