03 – From Start-Up To Scale-Up With Nick Bradley

By February 12, 2021February 20th, 2021No Comments

One of the most exhilarating and daunting journeys in business is to lead a company from the start-up stage right through the scale-up process. Successful navigation depends on vital improvements in the attitude at a variety of levels. On today’s show, Nick Bradley joins Brian Covey to share how he started out as an entrepreneur, how he got into podcasting, and the key areas for business growth. Nick is an entrepreneur, investor, scale-up specialist, and the host of the UK’s #1 business podcast, “Scale Up Your Business.” His mission is to help businesses create freedom, build wealth, and empower founders to live life on their terms, helping them go from start-up to scale-up and beyond.



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From Start-Up To Scale-Up With Nick Bradley

I’m excited for another episode. I want to thank everybody that’s liked, subscribed and left comments. Part of what we’re going to talk about, my guest came through a mutual connection and that’s usually how we learn and grow the best. We’ve been on some of the same shows together. I was preparing for Nick Bradley who’s on. We’re going to dive in his ultramarathons and how he’s gotten a top-ranked, number one in the UK for a business podcast in a little bit over a year, which is incredible. For some of you that are in that space, you’re going to love it. He’s done some ultramarathons, which is my background of doing sports for so long and having that competitive spirit and drive. How do we take that and convert it over and build a business and a brand?

We’re going to be touching on a lot of that. Even as we were preparing, we talked about things relative that are new like Clubhouse. There are going to be a lot of things that we go in. Nick is somebody I’ve been following along. I’m excited to learn from him because some of the shows he’s been on with Anthony Trucks and Steve Sims that have been on here. They are great people. That’s what we’re doing here on our show is bringing great people together, sharing not just inspiration and motivation, those things that we can find online. Let’s get into some of the tactical pieces that you can help wherever you are now, make sure you’re living your best life. Nick, welcome.

Brian, that’s an intro. I love that. I was looking forward to this. When I was doing a little bit of research on you, your mission and what you do and all that stuff, I’m absolutely delighted to be here. We can take the conversation wherever you want to take it.

I’d love to start here because I played this high-level college and professional soccer, and I know the discipline and the hard work. I know how hard it is. I look and you do these ultramarathons, which I’ve only got a couple of friends that have ever even attempted and done these, the mindset, the putting the miles and the time. I would love to start there because it all starts with our mentality that then can carry over to success. How did you get in and decide you were going to do this and the why of what you did? I’d love to unpack what some of that looked like for you as you were going through it because that is not easy. It is something most people will never do in their life.

Let’s start there. There are a couple of different reasons why I got into it. One of them is more emotive and the other one’s more practical but I’ll share both. When I was young, growing up, I was incredibly overweight for my age. When I was about 10 or 11 years of age, I was effectively double the weight that I am now. It probably isn’t going to help the audience but I’m 75 kilos now. I was 130 or 140 kilos as a ten-year-old. I was full-on. I got bullied. I remember I used to lock myself in the toilet cubicles at school at both recess time and lunchtime. This was back in Australia where I grew up because being on the play yard, so to speak, was terrible.

I was getting abused all the time, but I’m a big believer that anything that happens to you in life serves you if you look it in the right way. We’ll get into that in terms of mindset. The other thing that happened around that time is my father wasn’t around. He left when I was younger. The male influence in my life was my grandfather. Around that age, he had a bad heart attack. He was in his early 40s and he had to have what is called a double bypass operation. He had that because he was a gritty guy, just generally hard-nosed guy. He decided to run a marathon after having open-heart surgery. I believe this is true. He was the first Australian to run a marathon after that. He got a heap of press and publicity back then.

As I said, I was ten years of age. This was in 1984 and I can still remember him coming. He did it in 4 hours and 3 minutes, which is a good time for anybody, but after having your heart operated on. I learned a lot from his resilience and his grit. As a result of that, I lost all the weight. I didn’t have much help other than my own determination to do so. I became an athlete in that sense as well for my school and for my state. I learned this ability to transform situations if you want to do it badly enough. I was inspired by him also because of my personal pain that was going through. That grit was the point I’m making that got built into me through that transformative years when I was younger.

I became a freak around exercise. My first business that I started when I was nineteen was a gym business. It was a personal training studio. This is in the early ‘90s when personal training wasn’t a thing. I scaled that up and sold that when I was 22. I was the fitness writer for Men’s Health Magazine for a number of years in Australia, and then I got into running. Here’s the funny thing. I thought because I had to dig deep to transform myself when I was younger, I realized that by working yourself to a point where it’s extreme, putting yourself in very challenging situations and overcoming them was a bit like working a muscle in a gym.

Anything that happens to you in life serves you if you look at it the right way. Click To Tweet

The more you do that, the more you get stronger. That belief or that system or whatever you want to call it is something which I’ve taken both into my personal and my business life. The reason I run these things and the reason I have run 67 marathons and 20-something ultramarathons is because it sets my mindset up for any challenge that I need to face or overcome. You learn so much of yourself in those situations that any challenge that hits you outside of those situations, dare I say it, it becomes easier to navigate. I found that to be true across multiple things that I’ve done since.

As you’re sharing that, I don’t share this story as often, but you were taking me back to around twelve was when I had a similar experience of highly overweight, cholesterol was through the roof. My pediatrician doctor at the time was also our basketball coach. I was playing soccer and basketball. I remember him telling me at that age, I was pushing 200 pounds and he’s like, “You’ve got to do something. You are not on a good trajectory.” We had high blood pressure in the family and all that. It was literally one of those breakthrough moments where it was like I was getting up in the morning at 5:00, I was watching what I was eating, I was learning. As you said, you have to go all-in on it. I remember people saying, “What in the world?” I end up losing 50, 60 pounds or whatever but now people see you and they go, “Nick’s running ultra-marathons. It’s easy for him. This has always been easy.” That’s not true.

To jump in on it and the point, I suppose the line here is you can do anything. You can achieve anything if you have the motivation to do so. The motivation isn’t like this or whatever. The motivation for me was pain. I had a day where I said enough was enough. I didn’t then have coaches around me or mentors. You could argue, my grandfather was mentoring me by his actions, showing me what was possible. That’s a huge part of the story but I got disciplines. That discipline that I learned from 10, 11 years of age, all the way up to when I started my first business because I did a lot of other things athletically after that. That discipline is something that I’ve had with me now for many years in business.

I love that because now that we’ve got three kids and as we’re passing that lesson on, whether people do ultra-marathons, play professional sports, the team sports and that commitment along the way to improving yourself and showing up every day, it shows back up later in life in business. The same people I notice maybe didn’t make it through or they have that tendency to quit early. They never see things through where people like yourself. It is one of those. You had to have a breakthrough to get to the other side of it, which I love and inspires. What do you think about how that’s now in business? You’ve got a tremendously successful resume, you’re doing a lot of different things. I’d love to tie that into the podcast piece because I can gather you’re a little bit competitive when you’re challenging yourself. Number one podcast in a short period of time, I’m sure some readers would love to know how did you do that and were there lessons that you learned as you went through that?

03 - From Start-Up To Scale-Up With Nick Bradley

Scaling Your Business: You learn so much of yourself in challenging situations that any hurdle that hits you outside of those situations becomes easier to navigate.

I like to be real. I’m going to tell you how I got to that position and what happened before we got to that. I’m massively competitive. I’m not necessarily competitive that let’s say you and I are competing like in a race or something. I’d like to compete with you for the fun of it. I also acknowledge great performance. I’m ultra-competitive with myself, and it’s an overused saying but I genuinely am trying to become the best version of me. I’m genuinely trying to help other people achieve that in themselves where I can, be that by inspiring them or being that by helping them, whatever that looks like. It’s because that whole idea about personal growth is it’s a never-ending thing.

It’s the journey. Once you start to realize and appreciate that journey, you get so much confidence, self-belief and fulfillment from it. That’s the context as to why, but the podcast is an interesting one. I started the podcast because I did a big deal in the world of private equity. I was the chief exec of a division of a business that we sold to Blackstone Private Equity for $2.3 billion in 2017. I was brought in to effectively fix up a failing part of that business. What was happening is that this environment, if you’ve ever watched Wall Street with Gordon Gekko or Billions, it can be quite a toxic environment. It’s not terrible but everything is focused on return, money, wealth, which is cool. If you live in that world for too long, you can get consumed by it.

I had this incident, and I’m going to give you this quickly because it does lead into the next bit. I went to sleep one night when we were closing this deal. My father, who I mentioned left when I was two, had come back into my life at this stage. He was only around for a few years, then he got cancer and died very quickly. All of this hit at this point in time where I went to bed one night and I effectively woke up at 3:00 in the morning and I thought I’d either fallen out of bed or I’d been bitten by something like a spider. I didn’t know what it was but it’s a huge amount of pain, and I went to the bathroom and this whole side of my jaw was swollen.

Effectively what had happened, my teeth had been shattered like I effectively cracked the teeth and the right side of my jaw through my sleep. It was like being smashed in the face, Brian. It was crazy. I don’t remember it happening. I remember waking up in pain. I took some medication. I went to the doctor in the morning and I didn’t get any more sleep that night. I ended up going to the dentist. The dentist said, “I’ve only seen this beforehand when people are in high-stress situations and you’ve effectively literally broken your teeth from clenching.” Here’s the story. Leading up to that with everything going on with my dad and these deals and that environment, I’ve made a lot of money. That was all cool, but I wasn’t fulfilled.

I thought, “I’ve got to get out of this.” I called up a friend of mine who literally retired in his twenties and he was always a bit weird at university. He never came out drinking with us. He was never playing pool in the pool halls. He was not even studying but he was a bit different. Instead, he retired, made a lot of money in that $60 million he made when he was 26. He said to me, “You’ve got to change your environment. You’ve got to get out of this toxic world.” I ended up going to a Tony Robbins event, of all places. I spent four days at this thing called Unleash The Power Within in Chicago. This was three weeks after the teeth incident.

The more you put yourself in challenging situations and overcome them, the more you get stronger. Click To Tweet

I made the decision there at the last day in Chicago. I was at the United Center, the house that Jordan built. I was a basketball freak. It was weirdly serendipitous. I said, “That’s it. I’ll change everything.” I came back. I thought I’m not going to quit my 6 to 7-figure-year job with the private equity firm straight away. What I am going to do is I’m going to build the machine that’s going to allow me to do so. One of those things was the podcast.

It’s cool how you branched off. I’ve been following along with that. It seems like to me, it’s a natural progression of who you are and your brand. What’s cool is that’s how some of us connect these days and especially being a little bit where we’re not traveling, not the normal speaker circuits or interacting, that’s the way we connected. I was listening to one of your shows. There was a conversation and I’d love for you to unpack this is the difference between good and great. You’ve talked about some of that. Some people, at least from my observation, they’re coasting along and it’s good but it’s maybe not great. I’ve seen you take some of those risks, like even stepping out and doing that and you’re talking about, “I need to leave this environment. This isn’t totally healthy for me.” What do you think some of those things are between the differences there of good and great that you’ve seen?

The problem with the good is good doesn’t mean good. Good means mediocre. If you’re good enough, it’s not good enough. I learned this a little bit by some of Jim Rohn’s stuff and some Tony Robbins stuff but the magic happens when you get to great and outstanding. Most people live their life in this state of good, which means they’re treading this line of mediocrity, which means it’s not painful enough for them to do anything or it’s not pleasurable enough for them to do anything, so they live in this state. The real tragedy, if you want to call it of that, is some people will do that for 20 or 30 years. This was the epiphany for me, which comes back to why I did what I did.

I was successful from the outside, certainly from a monetary perspective or from an achievement perspective. I was CEO. I had all these high jobs, lots of profile but I wasn’t fulfilled. For me to be fulfilled, to go to your point around what does great mean? Great or outstanding means that you have some level of cognizance. I wouldn’t call it balance, but you have a lot of things working in your favor. The thing that was a deficit for me was I wasn’t helping enough people in the world get to where they could get to. The podcast, to come back to that, is I put the podcast out there not to build a business off the back of it, which I have now done. I put it out there because it was partly about a cathartic way for me to tell my story to help me, almost like therapy. The second reason I did it is I had a huge deficit in contribution. I thought, “How can I package everything up and put it out there?” Podcasting came to me. I thought that’s the vehicle and I went and did it.

I love that because it is this thing in your lane when you think about it. Every successful person I’ve ever spent time with mentors or people we’ve had on the show, there has been that drive that they want to contribute more in this collective impact that they recognize you’ve had success. We all recognize whether you’re making 7 or 8 figures, it’s in some ways a lot of money. There are a lot of things you can do but that drive inside of you has to be fulfilled. It has to be fed in a way. It’s an urge that you did that. For people out there who may be reading and you’re driven and you’ve got this mindset and you’re there, take yourself back to before that a little bit or people that you’ve coached and worked with. What are maybe some of those roadblocks stopping them from moving forward? We see it. They hang out in the good, mediocre comfort zone, as I like to call it, “It’s comfortable there. No one’s bothering me. Nobody’s pushing me. Life’s okay. Life’s good.” How do they move forward?

This is my honest belief with it. You first have to recognize that’s not where you want to be. That’s probably the hardest realization in terms of self-awareness or situational awareness is probably another way of saying it. It’s about understanding that you are then going to work out how you’re going to change it. That’s something where for me I’ve had mentors and coaches, as I’m sure you have, of people who have helped me see the path of what I need to do to change the situation. I’m still a big believer in that way of doing things. If someone doesn’t firstly recognize that they want to change, if it’s not important enough, then nothing’s going to happen because they’re not going to do anything about it. If someone realizes that they want to change and they absolutely had enough of it, and they’re open-minded as to what they need to do. It could be a lot of things that they have to do that are going to be very uncomfortable. They’re determined that they will do whatever it takes. They’re the people who make that transition in my opinion.

03 - From Start-Up To Scale-Up With Nick Bradley

Scaling Your Business: If someone doesn’t recognize that they want to change, then nothing’s going to happen because they’re not going to do anything about it.

Both of our stories, when you think back to young kids, adolescents and all that and being overweight, until it’s brought to your attention and it’s like, “This isn’t going to work for you. This isn’t a good life plan here.” It’s that moment where it’s almost you’ve had some type of tragedy happen, flips the light bulb on for many of us. I see that moving forward. I love how you’ve taken that now and you’re spreading your message into podcasting. I’d love to see this whole new app that everybody is so excited about, the invite-only, the newest shiny object was flown in front of us. I’d love your take on Clubhouse because you were talking about it before we came on. You had a great room and what your intention was as you went in.

We’ve all seen there are some people on there, like on every social media platform and in life, there are people that fake it and they believe in the fake it until you make it strategy, which I completely disagree with. There are people out there that are doing it. They have actual advice, “Here’s step one. Also by the way here’s step 2, 3, 4.” You have a concise process. What are your thoughts so far on Clubhouse and how people can make an impact like yourself? I’d also love the second audience, which is people that are looking for help. They’re the ones out there like, “Please come help me.” How would you approach that app from those two different perspectives?

I’ve been on there. As we were speaking before we started, I’ve got about 9,000, 10,000 followers now and this is the thing about it. I’m still learning it. I’m no expert but I can tell you my experience of what I’ve had there. A lot of people are there exactly as you said, and this is my opinion. There’s no necessarily evidence or fact of this but you can get a sense when people are speaking about how real it is. There are a lot of people there who are doing the whole, “I’m going to sell you snake oil stuff,” hidden in the facade of, “It’s altruistic. I’m here to help you,” and whatever else. I’m transparent.

The whole idea about personal growth is it's a never ending thing. Click To Tweet

I am giving up my time because I see value in building my personal brand, building my influence and building my authority. I also believe the famous Zig Ziglar quote that, “If you help enough people get what they want in life, you have everything you want to need in life.” That’s one of the probably most famous favorite beliefs in anything. I’m not spending ten hours a day or whatever it is on that stage just for the goodness of my heart. Off the back of that, and I’m very open about this, I invite people if they want me to help them in the various company, I’ve got seven separate businesses. If people want me to help them, I can help them. I will never ever sell anything in terms of that.

I’ll invite people to participate if they want to. I’ll be very open about that. I was on a couple of the big stages, the Grant Cardone and John Lee Dumas and a few others, we had 665 inbound leads. My Instagram direct messaging thing went through the roof. All I did was stay on stage and answer questions around business scale-up acquisitions, all the stuff I do. I did that. I did put the time in, but I was also very transparent that if you want additional help with that, there’s a business model behind this. Whereas some people are hiding the fact that they’re not doing that. People aren’t stupid. That’s the first answer to the first part of your question. Be aware of what you’re going into there but understand that if you have a business, it’s a great channel to be able to get your message across.

The stage that I ran before coming on this show, I expected it to be about 50 people. It was about how you can buy and sell businesses for a living. How do you do acquisitions using other people’s money? We have different ways of helping people do that, be that programs, mentoring all sorts of different stuff within my businesses. That was what we were doing it for. That said, we were also prepared to sit up there and not hide anything. If you wanted to know how to do it, I’ll tell you exactly how to do it. That’s your choice whether you need any additional help. That room blew up. It was about 300. The last I saw was 287 and then we had 91 messages in my Instagram message box for that two-hour session. I give you that from some data. It’s interesting.

You hit something important. There was no master out there. The data is not yet released. We don’t know the trends. We don’t know what’s happening offline. What you shared is your experience. I think our experiences matter and I have been able to build relationships offline and then on Instagram and then set up actual appointments with people, maybe for the show. We did one that was real estate and mortgage coaching, much in my lane and some real estate agents had questions about financing.

I’m somebody that can absolutely be an expert and guide you through all of that. It was cool, the relationships. I’ll be interested to see who’s camping out there and who’s spending time six months to a year from now and what it grows to. If nothing else, there’s this human desire I’m seeing being portrayed there that people still are desiring connection. That platform has done one thing well, taking the video off for many people that are uncomfortable going on camera.

03 - From Start-Up To Scale-Up With Nick Bradley

Scaling Your Business: The people who make that transition are the ones who will do whatever it takes.


I fully agree with that. What they’ve done is removed the friction of that. If you don’t want to have a shower and a shave or whatever it ends up doing, you can log in. The other two things that I’ve found valuable for me is I have made some personal connections, as in friendships, which is awesome. I’ve also had a couple of other business relationships that have developed as well. There are two other things that I found very valuable for people who are reading. One is I’ve made some good friendships in two weeks. People that I now speak to daily and there’s a couple of business collaborations, partnerships that have come off the platform as well, which looks super exciting. If people aren’t on it yet, depending on what you’re trying to achieve, I definitely think it’s something worth exploring.

Those connections that now were taken offline are phenomenal. If you’re someone that believes in going deeper and you’re not transactionally minded, I can see that as you will build relationships. I was watching this play out is people that don’t want to be on video and are not as comfortable. They’re okay joining a room, audio-only and we’ll share. That’s going to be key. I’d love to unpack this. This is something that as I was prepping for this, you share this piece about six actual key areas that businesses must master for exponential growth.

One of our core values is growth. One of my words I wrote down was an expansion in all areas, faith, family, fitness, finance and everywhere. You don’t want people through that because I found that to be interesting what those six steps were. Everybody, at some level, wants to expand. It’s a year that people can expand like never before. I believe that. Resources are available, time is available. How do they do that? What are those six key areas that you found there for the growth?

I’ll talk about it in two different ways if that’s okay because it helps. I’ve got a mantra for life which is more about an expansive mindset versus the scarcity mindset. There are four things that I say to myself daily, be that through affirmations or whatever else and I say at the end of every podcast episode as well, which is, be grateful, be brave, have faith and show up. To unpack that a little bit, these are my beliefs but it’s interesting in terms of how I got to them. This idea of being grateful, I believe that’s the antidote to fear. I don’t think you can manage fear and get rid of it or eradicate it. You have to master how you respond to it.

Often for me, this idea of feeling grateful for what I have right now centers me so that I’m not getting too far ahead of myself. The ‘be brave’ is stepping into that fear, realizing that you have to do that. If you are going to grow, there’s no way you’re going to grow without stepping into fear. You’ve got to be comfortable being uncomfortable. In terms of having faith, that’s not so much of any religious connotation. It’s more about trusting yourself, trusting yourself that if you are doing the things that you need to do, that the ultimate outcome is going to come at some point. It may not be exactly when you want it, it may not be exactly what you want it to be but it’s going to be something that is great on the basis that you are doing what’s required.

When you want to move forward, you first have to recognize that that's not where you want to be. Click To Tweet

The last one is about the actual doing the work, showing up. How you show up is so important than I would say about how you do anything is how you do everything. I have those. Let’s call them four building blocks of how I want to perform. What you were referring to was more on the business side about how you create a valuable business. That was what we call the six peaks of value. That comes from years of working in private equity, being the turnaround guy, going in there and fixing up the problems. There’s nothing rocket science about these things. I’ll go through them very quickly but every great outstanding business has these characteristics optimized. The first one is you’ve got to have a clear purpose as to why you’re doing what you’re doing.

That’s a couple of things. It’s firstly knowing where you are and knowing where you want to get to that vision piece but understanding why it matters. A lot of people I work with, if they don’t understand why they’re doing what they’re doing and a lot of businesses, when they go from startup to scale up, they forget for various reasons. Anything else I’m going to say now, the other five points, it doesn’t matter. You’ve got to stop there.

The second one is profit but profit in terms of you’ve got to have a runway and an ideology around creating value from profit. Back to scarcity and expansiveness, if you’re running on vapor and you don’t have a business that’s generating value from a profit perspective, you’re always going to be worrying about whether the business can survive. It’s a very practical thing but I always say you’ve got to have reserves of cash because that’s going to take you to the most resourceful states. It’s not about what you spend the money on. It’s about making sure that you’re not getting yourself into a scarcity mindset.

The third one is proposition. Do you have a product or a service which is remarkable? It’s solves a very clearly identified problem for a very crisp audience. Don’t be all things to all people. Be important to the few because that is how you grow. The fourth area is predictability. That’s having a predictable flow of the right customers coming into your business, driving recurring revenue. That one is so critical for private equity because the predictability of revenue, contracts, subscription models, all of that stuff is critical. That’s how you attribute value because again, it takes away risk.

The last ones, the last two is process. The ability to scale is the ability to work with structure, and lots of entrepreneurs, particularly the creative ones, hate this. They’re like, “I don’t want to do this.” You are not going to scale on this. You can bring systems into your business. The last one, arguably the most important one up there with the first one, is people. It’s not just the capability, it’s the culture, the values, the behaviors that you build around your entity. My advice to people is it doesn’t matter if you’ve got 5 people, 50 people, 550,000, you’ve got to start early. You’ve got to align the values early because that’s going to be the benchmark of how everything gets done. Hopefully, that helps but that’s how I look at it. I analyze businesses through those six lenses. If they’re all optimized, that’s when you’re absolutely on their path to transformative growth.

That’s huge because people can read that. They can go back to it. It’s almost a self-audit of where are we performing where are we not performing in those six key areas. As I was prepping for this, I was like, “How are we doing?” The bookends I like to speak of, the purpose and the people, if you get those wrong, you’re right. Everything else in the middle doesn’t matter. You can have the best systems and processes and such and all. I love that because that can also correlate over to people that are starting to build their brands or start to get into this entrepreneurial world, they start to realize it’s not about them anymore. It’s their first time to go, “I’m scaling a team. I’m building this out and people matter so much.”

I like asking this question to people and you’ve got the experience to have seen this. If you had a legacy and you were going to share one truth with people and it was that last truth you could leave them with and it’s a lesson to be true in your life but you think could impact them. What would be one of those life lessons that you would share with people that you think help them and would be a truth that would help them reach that next level of success for themselves?

03 - From Start-Up To Scale-Up With Nick Bradley

Scaling Your Business: Your business is a great channel to get your message across.


This is one that is a personal one to me and I’ll reflect a little bit back on what we’ve spoken about. If you feel that you are not on the path that you want to be on and this normally starts with a little niggle. It starts with a little itch that you’re thinking, “This doesn’t feel right.” It could be something small. It could be that I’m going to work every day, for example, and I’m not feeling this. What most people are going to do is they’re not going to address it. They’re going to end up 60, 70 years of age and possibly hit that. The worst thing in the world is regret. Fear is nothing. Regret is the worst thing. You don’t want to be there.

My advice is this. As soon as you feel that and you might be feeling it now as you’re reading, you’ve got to scratch it. You’ve got to go out there and you’ve got to nudge it. You’ve got to go and explore it, whatever that means, because the whole thing about joy, being happy, being fulfilled and having achievement is following your purpose and mission. Working out what that is and then absolutely having the being brave enough to do it. If you do that, you’re never going to fail. You may not have the clear journey of success. It might not be linear. It might be this erratic thing but you’re going to fail. My message is this. Follow that and you will truly find happiness in your life and you’ll be an inspiration for others. Everything sits on the other side of that, in my opinion.

That’s what I knew would be special. I talk about transferring of energy and being on the same frequency. I knew this would be a great conversation. I would personally learn, which I always look for guests like yourself, who can I learn to be inspired by but also leave and go, “There’s some substance to this that I can go apply. There are areas that I can improve.” Nick, I can’t thank you enough. It’s been incredible. I know everybody wants to follow along and find you, so where are the best spots that they can find you on social to follow along in your journey or to learn more about what we’ve shared?

Before I say that, a shout-out to you, Brian, your questions are excellent. I love coming on shows where people are well-prepared and they’ve thought this through, and there’s intuitiveness to the way that you ask questions, which I want to acknowledge. It’s fantastic to be on the other side of that. Thank you for that. In terms of me, podcasts, the interesting thing is we didn’t probably finish this and I’ll do it very quickly. The reason the podcast has been successful is because it’s raw. It’s a story of lots of different things. The reason people like it is because it’s never edited. It’s everything. It’s my whole thing. If you want to learn a little bit around the perspectives of mindset and any of the things we’ve talked about, even the practicalities of business, because we didn’t get too technical, have a listen to it.

Fear is nothing. Regret is the worst thing; you don't want to be there. Click To Tweet

I put it out there to help people. I hang out a lot on Instagram and LinkedIn, so people can find me there. I’m @NickCBradley on Instagram. You can definitely give me a follow there and I’ll get back to people. Our website is SUYB, Scale Up Your Business, SUYB.global. I always get back to people. I’m not always the best in terms of pace. I’m disciplined, but I never take the role that I have or the position that I have for granted. I just want to say that.

This has been incredible, Nick. I got to thank you again because these are the types of conversations we need to get more of these out there and make that collective impact. This is what the show was designed for. This is why I launched the show. This is why we continue to look for great guests like Nick. If you’ll help us, like, subscribe, follow along, leave comments, let me know other guests that you have found out there. You say, “Brian, this is a great person for our community. Let’s bring them in, let’s have them share.” That’s what it’s all about. I’m super excited.

We’re in the final stage of the book, Conversations With Covey, coming out in February 2021 during the last edits and working through. That’s going to be taking some of the best episodes of season one and sharing some of their stories. I can’t wait to share it. This is all about helping you learn and grow. I selfishly get to learn and grow every time I have a great guest on like Nick. Thank you for reading. I hope you have an incredible day. We’ll catch you on the next episode. See you.

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About Nick Bradley

03 - From Start-Up To Scale-Up With Nick Bradley

Host of the UK’s #1 business podcast, SUYB (Scale Up Your Business) | Scaling Fanatic | 24 Successful Exits

Pushing ambitious businesses is my passion, plain and simple. Our mission at SUYB is to help you go from start-up to scale-up and beyond. We aim to help businesses create freedom, build wealth, and empower founders to live life on their terms.


Experience is key. With 24 successful exits under our belts, we’ve seen what needs to go right and where things can go wrong. At SUYB, we aim to help businesses thrive and overcome the challenges that might seem insurmountable.

For those looking to scale their business from 6 to 7 figures (or build a 7-figure + empire), we are ready and happy to learn more about where you are at and where you want to go.


“The training had great energy. SUYB lives and breathes this subject with a genuine motivation to help people achieve success.” – Shauna Wiliams, Australia

“This brilliant blend of personal and business development, mindset and business skills are so relevant to helping me overcome what I thought were insurmountable challenges. SUYB’s genuine and accessible style helped me face the truth.” – Lucy Davis, USA

“As a small business owner, this is exactly what I was looking for. Excellent value content that focused on the heart of what drives a business and enables it to grow, presented in SUYB’s unique style which makes them stand out as the number 1 expert in the space.” – Charles Fletcher, UK

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